Fractional COO & Strategic Operations Leader for Seed–Series B and mission-driven teams
+238% sales in 30 days · +68 margin points in 4 months · Tripled runway
Turn stalled operations into a business that’s ready to scale
I’m Natalie Hoop, a Fractional COO & Strategic Operations Leader. I work with Seed–Series B founders to find the real operational breakdowns behind stalled revenue, slipping margin, and overwhelmed teams—and rebuild the systems that make growth sustainable.
I also coach new and experienced fractional leaders to build clear, profitable, and stable practices they actually want to run.
Two ways I help you move forward
Whether you’re leading a growing startup or building a fractional practice, you’re here because something that should be working… isn’t.
🔧 For Founders: Fix what’s slowing your growth
You’ve got revenue, a real product, and a team that cares—but behind the scenes, your operations feel heavier than they should. You’re tired of firefighting and guessing at what’s actually slowing you down.
You’ve missed targets or stalled out, and you’re not sure why.
• Margin is slipping, but every fix feels like a tradeoff
• Handoffs between sales, delivery, and CX are messy
• You’re carrying all the decision-making in your head
I help you see the real operational bottlenecks, rebuild the systems around them, and create a business that can scale without burning you—or your team—out.
So you finally understand what’s actually slowing you down and what to fix first.
⭐ For Fractionals: Build a business that actually works
You know you’re good at what you do, but the business side of being fractional feels unclear, inconsistent, or heavier than it needs to be.
• You’re unsure how to position yourself or talk about your work
• Pricing, scopes, and retainers feel shaky or misaligned
• You’re stuck in feast-or-famine cycles and overgiving for free
• You want a business you trust, not just a collection of gigs
I help you get clear on your positioning, pricing, offers, and structure so your fractional practice feels stable, profitable, and fully yours.
So your business feels stable, profitable, and intentional — not reactive.
How we work together
Whether you’re a founder or a fractional, we follow a simple structure that gets you out of reaction mode and into intentional, operations-driven action.
🔍 Diagnose what’s really going on
We start with a focused diagnostic to get past the symptoms and into the actual bottleneck in your operations and revenue engine.
For founders: We look at revenue, margin, operations, handoffs, and team capacity.
For fractionals: We audit your positioning, pricing, offers, and how clients are really finding you.
A simple structure that gets you out of firefighting and into focused action.
🧭 Design a focused, realistic plan
Together, we build a prioritized plan you can actually run—with clear sequence, ownership, and expectations.
For founders: That might look like a 60–90 day turnaround or scale-readiness plan across revenue, delivery, and team operations.
For fractionals: That might look like a clear offer stack, pricing, and a simple GTM rhythm.
🚀 Execute with support (and adjust as you grow)
We don’t leave the work in a slide deck—we implement, refine, and adjust as real data comes in.
For founders: This can be a short, intense engagement or a fractional/advisory retainer.
For fractionals: This can be a 1:1 container or program where we build and test in real time.
Ways we can work together
Whether you’re a founder or a fractional, we’ll choose the level of support that moves the needle fastest for where you are right now.
Founders
We’ll choose the engagement that best fits what your business needs right now—diagnosis, a focused turnaround, or ongoing strategic ops support.
Ops Audit & Roadmap → Find the real bottlenecks behind stalled revenue, margin slippage, and messy handoffs.
Turnaround & Scale-Readiness Projects → A 60–90 day sprint to stabilize revenue, repair delivery, and clean up capacity.
Fractional COO / Advisory → Ongoing strategic partnership so the business runs cleanly, predictably, and without you in every decision.
Fractionals
All of my fractional offers are 1:1—we just choose the one that fits where you are right now.
The Fractional Launch Lab (1:1) – A structured container to design and launch your fractional business from the ground up—positioning, offers, pricing, and a simple GTM plan.
Fractional Reset (1:1 intensive) – For established fractionals who are tired of feast-or-famine cycles. We rework your positioning, pricing, offer stack, and marketing rhythm so your business feels stable again.
Ongoing Strategic Coaching (1:1) – Customized coaching and advisory to support you as you implement, make decisions, and navigate growth between big pivots in your fractional business.
📊 Results at a glance
When we fix the real bottlenecks, the numbers move—on both the founder and fractional side.
+238%
sales in 30 days
D2C brand after rebuilding their lead-to-cash operations.
+68 pts
margin in 4 months
SaaS company after restructuring delivery and capacity.
3×
runway
Early-stage startup after cleaning up spend and forecasting.
Ready to fix what’s slowing you down?
Whether you’re a founder or a fractional, we’ll start with a focused conversation about what’s happening and what needs to change.